大学生是国家建设的后备力量和主力军,他们能否顺利成才关系着一个国家的发展和未来。在大众传媒无孔不入的社会,应提高大学生的媒介素养,加强大众传媒的行业自律和有效引导、监督,使大学生从容应对大众传媒在其成才道路上带来的机遇与挑战。 College students are the reserve force and the main force for nation-building. Whether they can succeed or not will have a bearing on the development and future of a country. In the mass media all-pervading society, we should improve the media literacy of college students, strengthen the self-discipline of the mass media and effectively guide and supervise them, so that the students can calmly deal with the opportunities and challenges brought by the mass media on the road to its success.