后互联网时代,媒体竞争环境发生了根本变化,顺势而为成为必由之路。那么,在传媒科技从业者眼中,报业怎样触“网”更能提高成功率?复杂环境带来的挑战面对不可逆转的大趋势,许多报社已经进行了大量尝试。早期试水的包括:效仿互联网公司办门户网站,或者把传统的报纸做成电子报直接搬到互联网上,还有效仿短信公司办手机报,等等。为什么即使在线下十分强势的报纸,上了网之后反而发挥不出应有的影响力呢?究其原因,最主要的在于报业上“网”后面临的竞争环境过于纷繁复杂,而报业上述尝试都无法真正适应互联网的生态环境,无法在互联网阵地中树立起报 After the Internet era, fundamental changes have taken place in the competition environment of the media, taking advantage of the situation and becoming the only way. Then, in the eyes of media technology practitioners, how can the press improve the success rate? Challenges brought by complex environment In the face of the irreversible trend, many newspapers have already done a lot of attempts. Early test of the water include: follow the Internet company to do the portal, or the traditional newspaper made of the electronic newspaper directly to the Internet, but also follow the SMS company to do mobile newspaper, and so on. Why even after a very strong online newspaper, but not on the Internet to play its due influence? The reason, the most important thing is that the newspaper industry, “Net” competition environment is too complicated, and The newspaper above attempts are unable to truly adapt to the ecological environment of the Internet, can not establish a newspaper in the Internet positions