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日前,从壳牌统一传出消息,秉承着对“成为中国客户首选的本土润滑油品牌”这一理念的坚持,2013年壳牌统一实现了销量逆市增长,经销商满意度及消费者认同感大幅提升,品牌价值得到较好发展。执着创新研发,凝聚润滑力量壳牌统一副总经理谭希光先生曾讲到:“在壳牌统一,一个产品要正式投产,整个生产和市场体系都会第一时间响应,研发、生产、销售、市场等生产链部门必须协同认证,确保产品在市场上的稳定表现。这是一个态度问题,执着创新才
A few days ago, from the unified message of Shell, adhering to the concept of ”becoming the first choice for Chinese customers, local lubricants,“ the insistence of 2013, Shell achieved a unified sales growth, dealer satisfaction and consumer acceptance A sense of substantial increase in brand value to get better development. Mr. Tan Xiguang, Deputy General Manager of Shell Unified Shell, once said: ”In Shell’s unification, a product should be put into production formally, and the whole production and market system will be the first response, research and development, production, sales and marketing. Chain departments must be collaborative certification, to ensure the stability of the product performance in the market.This is an attitude problem, perseverance and innovation