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随着社会经济的不断发展进步,现代科学技术水平不断提高,媒体传播形式呈现多元传播和发展的趋势,新媒体成为现代社会的标志性产物。新媒体传播技术的不断发展,广告的传播形式正在悄然发生变化,本文通过新媒体环境下广告传播的策略进行深入的探究,并提出可行的传播策略,旨在提高新媒体形势下广告行业的科学发展水平。
With the continuous development of social economy and progress, the level of modern science and technology continues to increase, the forms of media communication have shown a tendency of diversification and development, and the new media has become an iconic product of modern society. With the continuous development of new media technology, the form of advertising is quietly changing. This paper explores the strategies of advertising dissemination in the new media environment and puts forward feasible communication strategies to improve the science of the advertising industry in the new media situation The level of development.