2015年中国动漫产业继续保持良好的发展势头,动画电影发展取得突破性成果,然而综观全局,国产动画电影依旧为进口动画电影所压制,因此这巨大的成功究竟是“水到渠成”还是“纯属偶然”仍需要审慎的判断。本文在对2015年我国国内动漫产业的发展数据进行分析的基础上,对国产影视动画产业发展的现状提出了思考,认为中国的动画企业需要随着环境的变化重新审视自身定位,借由“IP”东风,探寻产业发展的新领域。 In 2015, the animation industry in China continued to maintain a good momentum of development. Breakthrough was made in the development of animation films. However, in view of the overall situation, domestically produced animated films are still suppressed by imported animation films. Therefore, this huge success is “ Purely by chance ”still requires careful judgment. Based on the analysis of the development data of animation industry in China in 2015, this paper puts forward some thoughts on the current situation of the development of animation industry in China. It thinks that animation companies in China need to reexamine their own position with the change of environment, IP "Dongfeng, to explore new areas of industrial development.