“是药三分毒,吃保健品才安全”是消费者的一大误区。自上世纪90年代保健品市场火爆异常,2000年的数据显示.从3月起,广告战就随着气温上升加速升温。从全国370多个主要电视台的广告监播数据来观察,某些品牌通过“地毯式”的广告轰炸,一跃成为知名品牌,快速完成“品牌资产”的积累。保健品市场品种繁多、鱼目混珠,令消费者无从下手,多数消费者对保健品作用、功能的认知和理解,来源于广告的“诱导”,服用(使用)后造成诸多严重后果,轻者无效白花钱,重者致伤、致残,甚至死亡。谁是保健品市场的“操纵者”,是厂家、媒体、消费者。还是其它?为此,我们采访了卫生部原副部长、现任全国政协教科文卫体委员会副主任孙隆椿,请他谈谈保健品市场的现状。 “It is a three-drug drug, eating health products was safe” is a big misunderstanding of consumers. Since the 1990s, the health care products market was extremely hot, with data from 2000 showing that since March, the advertising campaign has accelerated as temperatures rise. Observed from the data of more than 370 major TV stations across the country, certain brands have been bombarded with “carpet” advertisements to become well-known brands and quickly complete the accumulation of “brand equity.” Health care products market a wide range of fish together, so that consumers can not start, most consumers of health products, function and understanding and understanding from the advertisement of “induced”, taking (use) caused many serious consequences, the light invalid White money, serious injuries, disability, and even death. Who is the “manipulator” of the health care products market, manufacturers, media, consumers. Or other? To this end, we interviewed the former vice minister of Ministry of Health, the CPPCC National Committee currently deputy director of Sun Longchun, asked him to talk about the status quo of the health care products market.