图形设计在包装中主要起到展示产品信息的作用。为了探讨利用图形语言设计出具有鲜明特色的产品包装的方法,本文主要通过图形语言在包装设计中的展现形式和要素分类等几个方面,来证明在包装设计中图形语言所具有的重要地位。合理利用图形语言设计包装,可让消费者能够更加深入地了解产品,激发受众的购买欲望,同时也会引起人们对图形语言的兴趣,对图形语言的设计参考也有相当裨益。对包装设计而言,图形是它的重要语言,也是产品包装要素中最 Graphic design plays a major role in presenting product information in packaging. In order to explore the use of graphic language to design a distinctive product packaging method, this paper mainly through graphic language in the packaging design and classification of factors such as several aspects to prove that the graphics language packaging design has an important place. Rational use of graphic language design packaging, allowing consumers to more in-depth understanding of the product, stimulate the audience’s desire to buy, but also cause people’s interest in the graphics language, graphic language design reference is also quite helpful. For packaging design, graphics is an important language, but also the most packaging elements of the product