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从世界零售业态的发展趋势来自，其发展存在着一般的规律性。Ｍａｌ－ｃｏｌｍＰ．ＭａｃＮａｉｒ教授把这种规律性称为零售业态发展的车轮模式，这一模式说明：新的零售业态在开始进入市场的总是以低价格、低毛利和低定位为特点和优势，从而在与业内原有零售商的竞争中取得优?
From the development trend of the world retail industry comes, its development there is a general rule. Mal-colmP. Professor MacNair calls this regularity the wheel mode of development for retail formats. This model shows that the new retail formats are characterized by their low prices, low margins and low positioning when they begin to enter the market. As a result, The original retailer made the best competition?