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伴随广告交易平台(Ad Exchange)、DSP及AgencyTrading Desk的蓬勃增长,程序化购买市场得到前所未有的迅速发展。易传媒运营着中国最大的多屏企业级DSP,已为近三十家大型广告主、代理公司甚至媒体主提供高度定制化、智能化的企业级服务。我们已经步入移动互联网时代,如何让消费者进行多屏互动、充分利用消费者的大量碎片化时间是所有广告主及代理公司的一大挑战。碎片化标志着营销
With the booming growth of the Ad Exchange, DSP and AgencyTrading Desk, the programmatic buying market has seen unprecedented rapid growth. EasyChina operates China’s largest multi-screen enterprise DSP and has provided highly customized and intelligent enterprise-level services to nearly 30 large advertisers, agencies and even media owners. We have entered the mobile Internet era, how to make consumers multi-screen interaction, take full advantage of the consumer a large amount of fragmentation time is a major challenge for all advertisers and agencies. Fragmentation marks marketing