一、引言当今中国,旅游逐渐成为人们的主要消费形式之一。但是,当我们流连于山水之间的时候,是否想到了孩子也应该成为旅游大军的一部分?随着经济的发展,我国已经成为世界上拥有少年儿童数量最多的国家。这些儿童所具有的特殊的心理特征、消费行为影响着社会的各个方面,同样他们的旅游消 I. Introduction In China today, tourism has gradually become one of the major forms of consumption for people. But when we wander around the landscape, did we think that children should become part of the tourist force? With economic development, our country has become the country with the largest number of children and adolescents. The special psychological characteristics and consumer behaviors that these children have influence all aspects of society. Similarly, their tourism consumption