在互联网飞速发展的新时代下,互联网与电影行业之间相互碰撞,促进了电影行业的发展。其中之一就是“互联网+”下的电影营销传播的方式变得多样复杂,电影众筹和在线售票等新的营销方式也不断发展。本文基于这样的情况下,首先确定了电影传播策略研究的必要性,再结合传播学的理论,从“互联网+”下电影宣传方法和工具两个方面分析研究了华莱坞电影的传播方式。 Under the new era of rapid development of the Internet, the Internet and the movie industry collide with each other, which has promoted the development of the movie industry. One of them is that the way in which movie marketing is spread under “Internet +” has become more and more complicated. New marketing methods such as film crowdfunding and online ticket sales have also been developed. Based on such circumstances, this paper first determines the necessity of the research on the strategy of film communication, and then analyzes the transmission of the film from two aspects of the method and tools of film promotion under “Internet + ” combined with the theory of communication studies the way.