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智慧旅游是顺应我国旅游业转型发展提出的新理念,是我国旅游业从传统迈向现代化转型与发展的必然趋势。本文首先阐述了智慧旅游的基本内涵、目标,然后结合云南旅游业的现状、发展目标和战略布局分析了云南旅游转型与发展中智慧旅游应用的必要性和可行性,最后提出了在智慧旅游背景下云南旅游服务业转型与发展中的策略,为云南旅游在智慧旅游背景下成功转型、持续发展提供了建设性的建议、思路和方法。
Wisdom tourism is a new concept that conforms to the transformation and development of China’s tourism industry and is an inevitable trend of our country’s tourism industry from the traditional to the modern transformation and development. In this paper, firstly, the basic connotation and goal of Wisdom Tourism are elaborated, and then the necessity and feasibility of Wisdom Tourism Application in tourism transformation and development of Yunnan are analyzed combining the current situation, development goals and strategic layout of Yunnan tourism. Finally, The strategies for the transformation and development of Yunnan’s tourism service industry provide constructive suggestions, ideas and methods for the successful transformation and sustainable development of Yunnan tourism under the background of smart tourism.