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上海梅迪派勒公司经典策划案例,将报纸广告上的两个车身图案与与实际发布在公交车身上的图案相比较,你将会发现细微的差别,选对者有机会赢得大奖。该创意的高明之处在于增强了与受众的互动性,并将两个形式不同的媒体巧妙地联系在一起,互相促进,从而加倍地吸引了受众的眼球。媒体监测机构统计的数据表明,上海市大约有1/4的人口注意到了这则广告,其中又有38%的人参与了这次抽奖活动,产品的销量得到大幅度提升,“双剑合壁”的新颖策略使传播效果陡增。
Shanghai Medpaylor classic planning case, the newspaper ads on the two body patterns and the actual published in the body of the bus compared to the pattern, you will find subtle differences, choose the right to have a chance to win a prize. The cleverness of this idea is that it enhances the interaction with the audience and cleverly links the two different forms of media to promote each other, thus double the audience’s attention. Statistics from media monitoring agencies show that about one-fourth of the population in Shanghai noticed the advertisement, and 38% of them took part in the lottery. The sales of their products have been greatly increased, Wall "new strategy so that the spread of the effect of a sharp increase.