1999年,全球广告支出达到了2900亿美元,比1998年增加了150亿美元,扣除通货膨胀因素,实际增长率为3.4％。这是自1995年以来,全球广告支出的实际增长率首次突破3％。北关市场(主要是美国市场)占全球广告支出总额的43.7％,这一数据与十年前几乎没什么两样。然而,同期欧洲,还有亚太地区市场的广告支出占全球 In 1999, global advertising expenditures reached 290 billion U.S. dollars, an increase of 15 billion U.S. dollars over 1998. Excluding inflation, the actual growth rate was 3.4%. This is the first time since 1995 that the real growth rate of global advertising spending exceeded 3%. Beiguan market (mainly the United States market) accounted for 43.7% of the total global advertising expenditures, the data is almost the same as a decade ago. However, in the same period in Europe, there are also advertising expenditures in the Asia Pacific region on a global basis