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昆明作为中国策划的第二阵营和中国的二、三线城市,要滞后发达城市五至十年。昆明真正意义的策划业的兴起是在上世纪九十年代,以1992年风驰广告公司建立为标志, 风驰作为昆明广告业的黄埔军校,培养了大批活跃在一线上的精英。上个世纪九十年代的风驰几乎包揽了云南本土的广告作品,茅粮酒、邓川牛奶和子弟土豆片是其中优秀案例。这是云南策划业的“西风东渐”时代,以李践总经理为首的风驰人积极倡导学习奥格威理论著作,走向实效广告的路线。但其作品多为云南企业的CI及公关活动策划,国内品牌
As the second camp planned by China and the second and third tier cities in China, Kunming lags behind the developed cities by five to ten years. Kunming, the real meaning of planning the rise of the industry in the nineties of last century, in 1992 Feng Chi advertising company established as a symbol, Feng Chi as the Kunming advertising Whampoa Military Academy, trained a large number of active in the field of elites. Feng Chi of the nineties of the last century almost swept Yunnan local advertising works, Mao grain wine, Deng Chuan milk and potato chips is one of the best cases. This is the planning industry in Yunnan’s “westerly eastward” era, led by General Manager Li Feng Feng Chi people actively advocate the study of Ogilvy’s theoretical works, to the actual effect of advertising route. However, most of his works are Yunnan CI and public relations activities planning, domestic brands