论文部分内容阅读
一、最合适价格的含义市场销售包括四个因素:产品、价格、销售渠道以及商品促销(简称4P)。其中,制定价格这个因素已显得愈来愈重要。简单地说,订价工作便是要为公司的出口产品订出一个最合适的价格。但是,什么是“最合适的价格”?若一种产品以某一个价格外销,能为企业带来最大的利益,此价格便可称为最合适的价格。找到这个最佳价格便是价格制订者的责任。出口订价绝不是简单地将产品成本、管理费用及利润加起来。制订合适的价格至少包括四个步骤:制订价格目标,分析市场状况,计算成本及订立目标价格。由于每个企业对利益的看法不同,所以出口商为出口产品订价之前,必须首先确定自己经营出口贸易的目标,清楚自己的公司希望通过出口而得到什么,然后再利用价格这个手段来
First, the meaning of the most suitable price Market sales include four factors: products, prices, sales channels and merchandise sales (4P). Among them, the formulation of prices has become increasingly important. In simple terms, the pricing work is to set a most suitable price for the company’s export products. However, what is the “most suitable price”? If a product is exported at a certain price, it can bring the greatest benefit to the company, and this price can be called the most appropriate price. Finding the best price is the responsibility of the price maker. Export pricing is by no means simply adding up product costs, management fees, and profits. The establishment of a suitable price includes at least four steps: setting price targets, analyzing market conditions, calculating costs and setting target prices. Because each company has different views on interests, exporters must first determine the goals of their own export trade before deciding on export prices, know what their company wants to achieve through exports, and then use price as a means to