雀巢食品工业公司是瑞士最大的工业公司，也是世界上最大的食品垄断财团。1996年公司品牌价值115．49亿元，总公司所属的分公司遍布世界五大洲50多个国家，拥有员120万人。雀巢公司的产品遍销全球，它的名字妇孺皆知。是什么使得雀巢取得如此良好的经营业绩呢？我们认为，雀巢 Nestlé Food Industries is the largest industrial company in Switzerland and the largest food monopoly conglomerate in the world. In 1996, the brand value of the company was 11.549 billion yuan. The head office of the head office was located in more than 50 countries on five continents and had 1.2 million employees. Nestlé’s products are sold all over the world and its names are known to women and children. What makes Nestle achieve such a good business performance? We think that Nestle