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最好的咖啡来自哪里现代市场营销理论认为,市场是由购买者、购买力和购买意向三要素构成的。缺少任何一个要素,都不能形成真正的市场。在企业营销中,不少经营者往往十分重视购买者和购买力,而忽视了购买意向,结果推出的产品尽管符合消费者的购买力。却不能令人满意。不符合消费者的购买意向。因此,观察和了解消费者的购买意向,甚至千方百计地改变消费者的购买意向,也是做好广告的一个十分重要的方面。
Where does the best coffee come from? Modern marketing theory holds that the market is made up of three elements: the buyer, purchasing power and buying intention. Lack of any one element, can not form a real market. In business marketing, many operators tend to attach great importance to buyers and purchasing power, while ignoring the purchase intention, the result of the introduction of the product despite the consumer’s purchasing power. But not satisfactory. Not in line with the consumer’s purchase intention. Therefore, it is also a very important aspect of advertising to observe and understand consumer’s purchase intention and even try to change consumer’s purchase intention in every possible way.