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全民抢红包的热情被点燃之后,企业如果不表示一下,似乎就Out了,而从硬广投放变成给用户派发红包,这样的广告形式会奏效吗?2015年除夕夜,一边看春晚,一边拼命摇手机抢企业红包,成为许多中国人迎接羊年春节的一种新方式。让我们再来回顾一下有关红包的几组数据:2015年从除夕到大年初五(共6天),微信红包收发总量为32.7亿次,除夕当日收发总数为10.1亿次;微信“摇一摇”功能在春晚受到热捧后,初一当天,有7500万用户通过“摇一摇”领取了3.78亿张商家优惠礼券,价值30亿元;
After all the people grab the enthusiasm of the red envelope is lit, the company if you do not express it, it seems Out, and from the hard widely put into distribution to the user a red envelope, this advertising form will work? New Year’s Eve 2015, while watching the Spring Festival Evening Desperately shaking mobile phones to grab corporate red envelopes, many Chinese have become a new way to greet the Spring Festival of the year. Let’s review some groups of data about the red envelopes: From New Year’s Eve to New Year’s Eve in 2015 (a total of 6 days) in 2015, the total number of WeChat red envelopes sent and received was 3.27 billion times, and that on the New Year’s Eve was 1.01 billion times; WeChat One shake “feature was very popular in the Spring Festival Gala. On the first day, 75 million users received 378 million merchandise discount vouchers worth 30 billion yuan through” Shaking Rocks "