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在科技发展迅猛、企业竞争激烈的市场环境中,越来越多的行业和产品趋于成熟,企业深切感受到品牌老化的危机,如何防止品牌老化成为困扰企业经营者的难题。本文就通过对旭日升衰落历程的剖析,来寻找品牌老化的原因,并提出激活老品牌的对策。一、品牌老化的概念由于内外部原因,企?
In the rapid development of science and technology and the fierce market competition of enterprises, more and more industries and products are becoming more mature. Enterprises are deeply aware of the crisis of brand aging and how to prevent the aging of brands from becoming a problem that beset the operators. This article through the analysis of the rise and fall of rising sun to find the reasons for the aging of the brand, and proposed the activation of the old brand strategy. First, the concept of brand aging due to internal and external reasons, enterprises?