一方水土养一方人。京派文化,重义轻利,交朋友容易做生意难;海派文化,做生意容易交朋友很难;岭南文化,通过做生意可以成为朋友,通过交朋友也可以做成生意。文化是一个区域的灵魂,岭南文化、新客家文化、港台文化等等融合而成的广东文化,影响了广东人的生活与行为习惯,也贯穿于广东的广告业中。 Water and soil on the one side. It is difficult to make friends with Shanghai culture and do business. Lingnan culture can become friends by doing business and make business by making friends. Culture is the soul of a region, Lingnan culture, Hakka culture, Hong Kong and Taiwan culture, etc. The integration of the Guangdong culture, affecting the life and behavior of Cantonese people, but also throughout the advertising industry in Guangdong.