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信息网络化是当今社会的时代印记和基本标志,共青团组织需要不断提高运用新媒体手段推动工作的能力,把优秀的传统文化和先进思想注入网络这一引领青年的重要阵地,满足青年的心理需求,服务青年的就业创业,维护青年的合法权益,引导青年积极向上。文章从新媒体的概念和特点出发,对高校共青团组织使用新媒体情况进行调研,分析其结果 ,最后分析如何利用新媒体来加强高校共青团的吸引力和凝聚力。
Information network is the imprint of the times and the basic symbol of today’s society. The CYL organizations need to constantly improve their ability to use new media tools to promote their work, inject excellent traditional culture and advanced ideas into the network, an important front for young people, and meet the psychological needs of youth , Serve the youth employment and entrepreneurship, safeguard the legitimate rights and interests of young people, and guide young people to make progress. Based on the concept and characteristics of new media, the article investigates the use of new media by the Communist Youth League in colleges and universities, analyzes the results and finally analyzes how to use the new media to strengthen the attractiveness and cohesion of the Communist Youth League in colleges and universities.