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在中国早期的本土广告人中,能混出名堂,走出自己的路的,大抵分为如下两种:一是早年投身国际广告公司,学够了经验,攒足了名声,之后改旗易帜另立门户的;二是从始至终都在坚持自己的创业道路,最终打响名声,做出品牌的。同样在为中国广告兢兢业业地工作,他们都是值得敬佩的,然而后者更加令人赞叹——从职业履历来看,段佩璋显然属于后者。中国广告高歌猛进的20余年,也是波诡云谲的20年,能一路走到今天并做大做强,他的身后是怎样的故事？
In China’s early local advertising people, can mix their names, out of their own way, probably divided into the following two: First, to join the international advertising company in early years, learn enough experience, save enough reputation, then flag change flag another The second is from beginning to end are adhering to their own entrepreneurial path, eventually fame, make the brand. They are equally admirable for the dedicated work of advertising in China, but the latter is even more impressive - Duan Peizhang apparently belonged to the latter from his career history. China’s ad triumph over the past 20 years, but also wave-riddled with 20 years, all the way to go today and bigger and stronger, what is behind his story?