多肉是一种新兴植物,由于自身独特的植物特性,受到了大家的喜爱,拥有众多的追捧者,种植多肉演变成一种时尚的生活方式。经营多肉的实体店和网店数量日渐增多,但是知名度、品牌度并不高,在生产及市场营销方面还存在一定的问题。本文对我国多肉产业的营销现状进行了分析,应用互联网思维结合物联网等技术对多肉植物的O2O营销模式进行了探索和研究。 Meat is a new plant, because of its unique plant characteristics, has been loved by everyone, with many sought after, planting meat into a fashionable way of life. The number of meat and meat stores and online stores is increasing, but the popularity and brand degree are not high, and there are still some problems in production and marketing. This article analyzes the marketing status of meat industry in our country, and explores and studies the O2O marketing mode of succulent plants by using internet thinking combined with internet of things and other technologies.