随着近年来中国资本市场的不断发展,作为公共关系一项分支的投资者关系及对应的财经公关行业也在蓬勃兴起。今年4月,知名财经公关公司上海润言(简称“润言咨询”)发布了《2012年中国A股上市公司投资者关系调查报告》(简称“2012IR调查报告”)。该报告以600余家上市公司的问卷数据为基础,为我们勾勒出了中国上市公司在公共关系尤其是投资者关系和媒体关系方面的认知与现状。A股上市公司对于投资者关系的认知投资者关系,是上市公司为实现公司证券合理估值而实行的一 With the continuous development of China’s capital market in recent years, the investor relations and corresponding financial and public relations industries, as a branch of public relations, are also booming. In April of this year, Shanghai Ruiyan (“Runda Consulting”), a well-known financial and public relations company, released the “2012 Investor Relations Survey of China’s A Share Listed Companies” (“2012IR Survey Report”). Based on the questionnaire data of more than 600 listed companies, the report outlines the Chinese listed companies’ cognition and current status in public relations, especially investor relations and media relations. A-share listed companies for investor relations, investor relations, listed companies in order to achieve a reasonable valuation of corporate securities implemented a