今后三年的“纺织品后配额时代”,随着中国服装出口贸易摩擦的日益增长,国内关于产业升级的呼声也日渐高涨,自主知识产权和品牌建设成为国人对中国服装的期望。中小服装企业是中国服装产业的主力军,寻找具有本土内涵的品牌文化,引导中小服装企业合理和有效地进行品牌建设成为产业升级量变到质变发展的关键。 In the next three years, the post-quota era of textiles, with the increasing friction in China’s garment export trade, the domestic demand for industrial upgrading is also on the rise. Independent intellectual property rights and brand building have become the expectation of Chinese people for Chinese clothing. Small and medium-sized garment enterprises are the main force in the Chinese garment industry. Looking for a brand culture with local connotation, guiding small and medium-sized garment enterprises to conduct brand building in a rational and effective manner has become the key to the qualitative change of industrial upgrading.