市场结构转型、盈利模式转换与成本控制盈利通常是企业孜孜追求的主要目标之一,其实现有多种模式可供选择。就商品经营而言,依据“利润=收入-成本费用”可知,盈利的增加有两种基本模式:增收和节支。实践中企业对这两种模式的关注和选择往往与所处的市场环境有关。在 Market structure transformation, profit model transformation and cost control Profitability is usually one of the main goals diligently pursued by enterprises. In fact, there are many models to choose from. In terms of commodity management, based on “profit = revenue - cost ” we can see that there are two basic modes for increasing profit: income increase and saving. In practice, the concern and choice of these two modes of enterprises are often related to the market environment in which they are located. in