论文部分内容阅读
瑞士埃尔德集团是全球首屈一指的收银机经销公司。在创业阶段,该公司的竞争对手散布谣言,称埃尔德陷入财务僵局,令业务代表信心锐减,经营业绩下滑。公司多次辟谣,仍然收效甚微。一天,公司总裁查菲尔召集业务代表座谈。一位业务代表牢骚满腹地说:“我所负责的区域遭到了百年不遇的旱灾,商家的生意严重受挫,谁还买收银机呢?”还有一位代表说得更难听:“公司资金吃紧,我哪有心思顾及业务呢?我只想找一家效益好的公司走人。”查菲尔沉思片刻,说:“请大家安静下来,我想请大家擦皮鞋,之
Elder Group is the world’s leading cash register distribution company. During the startup phase, rivals at the company spread rumors that Elder was in a financial stalemate, plunging confidence in sales representatives and declining operating results. The company repeatedly rumor, still with little success. One day, the company president Chafeier convened business representatives to discuss. An agent complained: ”The area where I am responsible has been hit by a once-in-a-century drought and businesses have suffered a serious setback. Who else buys a cash register?“ Another said it harder to hear: ”Company funds Tight, how can I think about business? I just want to find a good company to leave. “Charffer pondered a moment, said: ” Please quiet, I would like to invite everyone to clean shoes