雀巢和它的合资公司,“个性”必须分开,“价值观”必须一致,而“文化”必须是融合的,一半对一半。狄可为带着我们在雀巢(中国)素净简洁的办公区找拍摄的背景,实在没有找到一面我意想中必定存在的、有着巨大雀巢LOGO的墙。进入他的办公室,这面墙却就在眼前——那里悬挂着一幅遒劲的中国书法行草作品:“雀巢”。这个瑞士人站于前,笑容和煦,毫无违和感。 Nestle and its joint venture, “personality” must be separate, “values” must be consistent, and “culture” must be amalgamated, half to half. With his background in our neat and tidy office in Nestle (China), Di could not find a wall with a huge Nestle LOGO that I would certainly have existed. Into his office, the wall is at hand - there is a strong Chinese calligraphy drapery hanging: “Nestle ”. The Swiss stood in front of a warm smile, without any sense of contradiction.