据估计,德国商家每年数额庞大的广告费的将近10％都用在送礼上面,由此产生的经济效益自然也十分喜人。 德国绝大多数商品邮购公司,尤其是像奥姆彼克斯等这样的小公司都通过邮局向用户邮寄一些薄薄的目录小册子。其策略是:向潜在的顾客宣传如果参加“试订购”,便可得到一份“礼品”,从而打动他们的心,而对那些已邮购过某种物品的公司的“忠实主顾”,商家则大力刺激和 It is estimated that nearly 10% of the large amount of advertising costs each year used by German businessmen are used for gift giving, and the resulting economic benefits are naturally very gratifying. Most German mail order companies, and especially small companies like Orbis, mail a few thin directory brochures to users via post offices. Its strategy is to: Promote potential customers If you participate in the “trial order”, you can get a “gift” to impress their hearts, but for those who have mail-order company’s “loyal customers”, businesses are Strongly stimulate and