“营销之术”很容易产生短期内比较好看的营销结果,而致力于追寻“营销之道”,则需要在市场上持之以恒的付出。2006年,娱乐营销在企业界乍然风行。3月初,坊间传闻伊利为2006年CCTV的“梦想中国”掏出大笔赞助费用,接着传出蒙牛天价冠名“梦想中国”。3月中旬,媒体又披露可口可 “Marketing technique” is very easy to produce relatively good-looking marketing results in the short term, and to pursue the “marketing approach”, you need to pay perseverance in the market. In 2006, entertainment marketing became popular in the corporate world. At the beginning of March, it was rumored that Yili had incurred a large amount of sponsorship fees for CCTV’s “Dream China” in 2006. Then Mengniu was quoted as “Dream China.” In mid-March, the media also disclosed delicious food