研究报纸工业长达30多年的北卡菜纳州立大学教授菲利普．迈尔在其著作《正在消失的报纸:在信息时代拯救记者》一书中语出惊人:”到2004年,确切地说是2004年10月,最后一位日报读者将结帐走人”。这话或许并非空穴来风,毕竟此前,“报纸消亡说”已经酝酿了颇长一段时间。“报纸消亡说”认为:伴随技术革命和结构经济一同出现的是一场对纸质媒体的信心危机,传统报纸遭遇麻烦:报纸读者的老化趋势明显;由于定位趋同导致同城报媒的严重同质化;报纸内容报道的屡欢失信导致自身影响力的快速衰 Ph.D., a professor at North Carolina State University who studies the newspaper industry for more than 30 years. In his book, The Vanishing Newspaper: Saving Journalists in the Information Age, Mayer remarked: “By 2004, or indeed October 2004, the last reader of the daily newspaper will pay off.” This may not be groundless, after all, previously, “the disappearance of the newspaper,” has been brewing for quite some time. “Newspaper Disappearances,” said: Along with the technological revolution and the structural economy, there appears to be a crisis of confidence in the paper media. Traditional newspapers have encountered troubles: the aging trend of newspaper readers is obvious; the serious homogeneity The frequent reports of newspaper coverage led to the rapid decline of its influence