随着我国电视媒体竞争的进一步加剧,如何使省级卫视在面临“上挤下压”和并不占“天时地利”的情况下,独树一帜,吸引全国观众的“眼球”,在众多的电视频道中脱颖而出呢?笔者认为,省级卫视应当顺应时代发展的要求,利用自身优势,策划出大众参与性强的特色活动,吸引大众关注和参与 With the further aggravation of competition in China’s television media, how to make the Provincial Satellite TV unique in the face of “crowding in and squeezing down” and not occupying a “good place” to attract the attention of national audiences, Stand out? In my opinion, the provincial satellite TV should comply with the requirements of the development of the times, using its own advantages, planning the public participation in the characteristics of strong activities to attract public attention and participation