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话题背景2012年,全球金融形势严峻,国内房地产调控政策的出台,引发了整个产业链条的震动:商业地产的繁荣消解了住宅项目的疲软;建材产业也开始尝试电商营销的新模式;与此同时,设计领域也发生着急剧的变化。大型的设计机构开始愈来愈重视对自身品牌的架构与维护,着力在新形势下优胜劣汰,站稳脚跟而对小型设计团队或独立设计师而言,以住宅项目作为主要业态范畴的局面可能要发生改变,因为随着住宅项目的锐减,业务体量的变化也在考验着他们的生存与发展。
Topic Background In 2012, the global financial situation was grim. The introduction of domestic real estate regulatory policies triggered the entire industry chain shock: the boom of commercial real estate digested the weakness of residential projects; the building materials industry also started to experiment with a new mode of e-commerce marketing; At the same time, dramatic changes have taken place in the area of design. Large-scale design agencies began to pay more and more attention to the structure and maintenance of their own brands, focusing on the survival of the fittest in the new situation and gaining a firm foothold. For small design teams or independent designers, residential projects may be the main business area Changes have taken place as changes in business volume are also testing their survival and development as residential projects have plummeted.