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随着国家对房地产价格的调控,文化营销已经成为影响房地产营销效果的关键性因素,掌握文化营销的类型及作用,对于进一步探讨文化营销的发展方向,以及房地产公司品牌文化的发展具有重要意义。
With the state regulation of real estate prices, cultural marketing has become a key factor affecting real estate marketing effectiveness. Grasping the types and functions of cultural marketing is of great significance for further exploring the development direction of cultural marketing and the development of brand culture of real estate companies.