全球性的经济滑坡,我国也受到了冲击,尤其是煤炭、钢铁、有色金属和水泥等行业。作为煤炭企业的员工,我们深感受到煤炭企业从未有过的压力与困惑。供大于求、产能过剩、销售停滞,这是当前摆在煤炭企业所有职工面前的最大困境。如何摆脱困境,优化产能固然重要,但建立现代化的销售信息渠道,创新销售理念,倡导市场营销意识,提倡大营销战略,也是十分必要的。 The global economic downturn has also impacted our country, especially in the coal, steel, non-ferrous metals and cement industries. As employees of coal enterprises, we deeply feel the pressure and confusion that coal companies have never had before. Oversupply, overcapacity, sales stagnation, which is currently placed in the coal mine all the workers in front of the biggest predicament. How to get out of the predicament and optimize production capacity is important. However, it is also necessary to establish a modern sales information channel, innovate sales philosophy, advocate marketing awareness and promote large marketing strategy.