近年来,微电影作为网络时代新兴的电影形式,从一段几分钟到十几分钟的电影故事里刨除复杂的商业元素,以其短小精悍却不乏内涵的特点被广大民众所喜爱,更是以成本低廉、受众广泛为要素,成为现代企业传播企业文化、彰显企业特色的全新平台。国家电网北京市电力公司昌平供电公司在新媒体时代重视各类新兴传播方式的应用,在党的群众路线教育实践活动热潮中,将镜头聚 In recent years, as a new form of film in the Internet era, microfilm has riddled complicated commercial elements from a few minutes to a dozen minutes of movie stories. It has been favored by the general public for its short and inhospitable but also low cost , A broad audience as an element, a modern enterprise to spread corporate culture, highlighting the characteristics of a brand new platform. State Grid Beijing Electric Power Company Changping Power Company attaches importance to the application of various new modes of communication in the new media era. In the upsurge of the practice of mass education in the party’s mass line,