农夫山泉,尚有介入空间1998年以前,纯净水全国性品牌只有两个:娃哈哈和乐百氏。考察企业实力和市场推广深度,以及市场份额,可以认为这二者已经构成了纯净水市场的两大寡头垄断的局面。但我们知道,从专业性角度看,两者最初都不是纯净水品牌,而是从儿童食品(或保健品)发展到纯净水产品上来的。二者虽品牌气质有差异(较复杂,此处不作专论),但产 Nongfu Spring, there is still space for intervention In 1998, there are only two national brands of pure water: Wahaha and Robust. Examining the strength of enterprises and the depth of market promotion, as well as the market share, it can be considered that these two have constituted the situation of two major oligopolies in the pure water market. However, we know that from a professional point of view, both are not pure water brands at first, but develop from children’s food (or health products) to pure water products. Although there are differences in brand temperament between the two (more complex, there is no monograph here), but the production