适合“可引导支出”的品牌,未必以往以快速消费品为基础的品牌理论能够适用。在上次的《数码自我》文中提到:“理性”是在资源有限的状况下,人们分配资源,以确保“最大幸福”的逻辑思维。随着21世纪商品社会物质资源的丰富,与选择的众多; Suitable for “bootable spending ” brand may not be the past, based on fast moving consumer goods brand theory can apply. Mentioned in the last “digital self” article: “Rationality ” is to allocate resources to ensure “the greatest happiness ” logic thinking under the condition of limited resources. With the abundance of material resources in commodity society in the 21st century, there are many choices;