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近年来,“名牌热”在我国大地上蓬勃兴起,广大消费者青睐名牌,广大企业争创名牌,各地区、各部门纷纷制订名牌战略,名牌“广告”宣传此起彼伏。发展名牌产品,实施名牌战略,这将成为我国今后一段时期经济发展的一大特色和趋势。
In recent years, “brand-name fever” has flourished in the land of our country. The majority of consumers favor brand names. The majority of companies are striving for brand names. Various regions and departments have developed brand-name strategies, and brand-name “advertisement” propaganda has cropped up. The development of brand-name products and the implementation of brand-name strategies will become a major feature and trend of economic development in China in the coming period.