加拿大国内对农产品的消费需求,远小于其国内农产品的生产供给。为此,寻求扩大农产品出口的措施,便成为加拿大政府一贯的做法。在加拿大,不仅仅是省政府参加农产品的出口销售活动,联邦政府也直接参与农产品的出口销售活动,并且与民间机构共同构建了完善的促销体系。国家营销计划加拿大农业和食品国际计划是加拿大国际战略的一个核心因素,它通过建立长期国际战略来支持加拿大农业和食品工业。其宗旨是建立加拿大作为提供满足日益变化的细分的国际市场需求的高质农产品、农产食品、饮料和海产品及服务的全球领先者地位。加拿大农业和食品国际计划的内容包括两部分:一是长期国际战略计划,另外一个是短期计划。其中长期国 Consumer demand for agricultural products in Canada is much smaller than the supply of domestic agricultural products. To this end, seeking to expand the export of agricultural products has become the consistent practice of the Canadian government. In Canada, not only is the provincial government participating in the export sales of agricultural products, the federal government also directly participates in the export sales of agricultural products, and together with the private sector to establish a sound marketing system. National Marketing Program The Canadian Agriculture and Food International Program is a central element of Canadian international strategy that supports the Canadian agriculture and food industry through the establishment of a long-term international strategy. Its mission is to establish Canada as a global leader in providing high quality agrifood, agrifood, beverage and seafood products and services to meet changing and disaggregated international market needs. The Canadian Agriculture and Food International Program covers two parts: one is the long-term international strategic plan and the other is the short-term plan. Among them long-term country