一、农产品电子商务是对传统交易模式的变革中国加入WTO后，农业发展所面临的小生产与大市场的矛盾将更加突出。流通成为中国农业的“软肋”，制约着我国农业的发展。如何减少农产品流通的环节，降低农产品的交易成本，提高交易效益等成为我国农业进一步发展亟待解决的重大现实 First, the e-commerce of agricultural products is the transformation of the traditional trading model China’s accession to the WTO, the agricultural development facing the small-scale production and the market will be more prominent conflicts. Circulation has become the “underbelly” of China’s agriculture and restricted the development of agriculture in China. How to reduce the circulation of agricultural products, reduce the transaction costs of agricultural products and improve the transaction efficiency have become the major realities to be solved urgently for the further development of agriculture in our country