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在彩电市场上,国际知名品牌如松下、飞利浦、索尼、三星等各自在中国所占的市场份额1997年开始回升,松下、飞利浦一直稳居最畅销十大品牌之列。由于国产品牌彩电开展价格战的空间越来越小,因此,1998年将可能是国际知名品牌利用其品牌优势、资金优势、技术优势开展大规模市场争夺战的一年,将给国内品牌带来巨大的压力。 目前甚为火爆的VCD市场上,国外品牌一方面纷纷推出自己的VCD产品,另一方面则为DVD开展大
In the color TV market, the market share of internationally renowned brands such as Panasonic, Philips, Sony, and Samsung in China began to rebound in 1997. Panasonic and Philips have consistently ranked among the top ten most-selling brands. As the space for domestic brands to launch price wars is getting smaller and smaller, it is likely that 1998 will be a year when international well-known brands will use their brand advantages, financial advantages, and technological advantages to conduct large-scale market battles, bringing domestic brands to domestic brands. Enormous pressure. In the VCD market, which is currently very popular, foreign brands have launched their own VCD products on the one hand and DVD on the other.