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专业培养方案是大学中一个重要内容,本文通过对西部财经类院校市场营销专业培养方案中问题入手,探讨如何从“能力”构建入手,设置培养方案。为相关专业培养方案的构建提供思
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专业培养方案是大学中一个重要内容,本文通过对西部财经类院校市场营销专业培养方案中问题入手,探讨如何从“能力”构建入手,设置培养方案。为相关专业培养方案的构建提供思路。
The professional training program is an important part of the university. This article starts with the problems in the training program for marketing majors of Western Finance and Economics colleges, discusses how to start from the “capabilities” construction, and sets up training programs. Provide ideas for the construction of relevant professional training programs.
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