《中国广告》:奥运会除了是各国运动员在赛场上的竞争外,也是各大品牌在场内外的比拼。我们都知道“酷乐仕”作为可口可乐旗下的一个年轻品牌,在伦敦奥运会期间,在营销和传播上都获得了不错的成绩,能不能简单介绍一下“酷乐仕”在伦敦奥运中对中国市场采取了哪些举措?任权:好的,其实可口可乐从1928年起就开始赞助奥运会,中间从未中断过,奥运精神和我们一直所崇尚的乐观积极的生活态度是非常吻合的 “Chinese advertising”: In addition to the Olympic Games athletes in the competition on the pitch, but also the major brands in the competition inside and outside. We all know that as a young brand owned by Coca-Cola, “Cool Music” won great achievements in marketing and communications during the London Olympic Games. Can we briefly introduce “Cool Music” in the London Olympics What are the measures taken in the Chinese market? The right: Yes, in fact, Coca-Cola since 1928 began sponsoring the Olympic Games, the middle never stopped, the Olympic spirit and we have always advocated optimistic and positive attitude to life is very consistent