随着社会的快速发展,当今人类的生活已经越来越离不开信息技术,人们通过互联网的形式相互传播信息,网络技术的飞速发展已经渗透到了人们生活的方方面面,尤其给旅游营销的模式带来了很大的转变,现在人们更趋向于通过网络技术来了解关于旅游方面的信息,这就给现在旅游产业的发展带来了新的机遇和挑战。 With the rapid development of society, the human life in our country has become increasingly inseparable from information technology. People communicate information with each other through the Internet. The rapid development of network technology has penetrated into all aspects of people’s life, especially to the mode of tourism marketing A lot of changes have taken place. Now people tend to learn more about tourism through network technology, which has brought new opportunities and challenges to the development of the tourism industry.