当品牌的主人可能比当品牌的创建者更重要以往我们认为,利用发达国家的现成技术和管理经验使我们迅速弥补与发达国家的差距,而不用从头再来。成就世界性知名品牌一度是发达国家跨国公司的“专利”。德隆、TCL等中国企业通过资本并购控制世界知名品牌的做法让我们眼前一亮——— When the owner of a brand may be more important than the creator of a brand In the past we thought that using readily available technology and management experience in developed countries allowed us to quickly make up for the gap with developed countries without having to start all over again. Achievements in the world of well-known brands was once a “patent” of multinational companies in developed countries. Delong, TCL and other Chinese enterprises through capital mergers and acquisitions to control the world's leading brands practice let us shines -