随着互联网科技的迅猛发展,各种新的媒体传播方式也在不断涌现。在全新互联网时代,高校校报作为大学校园中最重要的媒体形式,在面临着极大挑战的同时,也迎来了前所未有的发展机遇。在新形势下,高校校报应坚守独立的文化意识,并积极实现传统媒体和新媒体的融合,借助新媒体以进一步提升高校校报的影响力和地位。本文在分析新网络时代高校校报所面临的机遇与挑战的基础上,对高校校报在新形势下的发展提出了自己的对策。 With the rapid development of Internet technology, various new modes of media communication are also emerging. In the new era of Internet, college newspaper as the most important media form in university campus, facing great challenges, but also ushered in an unprecedented opportunity for development. Under the new situation, the college newspaper should stick to its independent cultural awareness, actively integrate the traditional media and new media, and make use of the new media to further enhance the influence and status of university newspapers. Based on the analysis of the opportunities and challenges that university newspapers face in the new Internet age, this paper puts forward some countermeasures to the development of university newspapers in the new situation.