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会员制是一种组织制度,广泛地应用于期货商品交易所、股票交易所、贵族体育运动等社会经济、体育各领域。会员制的基本内容是,申请者向组织机构交纳一定的会员费用,便成为该组织的一名成员,享有在该组织范围内从事活动的权利,可获得特别的优惠待遇。将这种组织制度应用于大型零售商业企业的商品销售活动之中,可以起到创造永久性顾客的效果。 所谓会员制销售,就是大型零售店
The membership system is an organizational system that is widely used in various fields such as futures commodity exchanges, stock exchanges, aristocratic sports and other social economic and sports fields. The basic content of the membership system is that if an applicant pays a certain membership fee to an organization, it becomes a member of the organization and enjoys the right to engage in activities within the organization. Special preferential treatment can be obtained. Applying this organizational system to the merchandising activities of large-scale retail business companies can have the effect of creating permanent customers. The so-called membership sales are large-scale retail stores.