海尔董事局主席张瑞敏曾说过,企业最糟糕的是“在错误的领导下做正确的事。”在日趋复杂多变的社会环境中,“转型”成为商界新闻中的高频词。企业如何能根据商业环境特点,选择最适合的制胜战略,变得尤为重要。波士顿咨询公司资深合伙人马丁·里维斯在其新书《战略的本质》提出了“战略调色板”理论。首先,企业需要对环境进行评估,有三个简单的维度:可预测性(企业能否预测商业环境未来的发展变化)、可塑性(企业是 Zhang Ruimin, chairman of Haier’s board of directors, once said that the worst part of a business is “doing the right thing under the wrong leadership.” “In an increasingly complex and changing social environment,” transition “becomes the high frequency in business news word. How an enterprise can choose the most appropriate winning strategy based on the business environment has become even more important. Martin Reeves, senior partner at Boston Consulting Group, presented the ”strategic palette" theory in his new book, The Essence of Strategy. First, there are three simple dimensions that businesses need to assess for their environment: predictability (whether companies can predict future changes in the business environment), plasticity